SALADA TEA ANNOUNCES WINNER OF FIRST-EVER NATIONWIDE
CONSUMER SPOKESPERSON SEARCH
Clinical Nutritionist Tara Coleman Will Help Spread Salada’s ‘Unbottle Your Tea’
Message as New Spokesperson
WINDSOR, Conn. – Salada Tea, the company that encourages tea drinkers to switch from bottled tea to freshly brewed tea made with tea bags because of the wellness, environmental and cost benefits, has announced the winner of the nationwide search for its first-ever consumer spokesperson. Clinical nutritionist Tara Coleman, from San Diego, Calif., will help spread Salada’s “Unbottle Your Tea” message through tips and suggestions for living an all-natural lifestyle. She will be blogging, tweeting and attending health and environmentally focused events across the country, for which she will be awarded $10,000.
Between May 3 and June 13, 2010, nutritionists, trainers, fitness instructors and tea lovers from across the country visited www.unbottleyourtea.com/spokesperson to submit an entry form and upload a video explaining why they were the perfect choice for the spokesperson job. The submissions were then narrowed down to the top 10 finalists: Amy Barnes (Dale City, Va.), Nancy Brown (Keene, N.H.), Tara Coleman (San Diego, Calif.), Juliet Grossman (Temecula, Calif.), David Harris (Covington, La.), Jessica Matthews (San Diego, Calif.), Jamie Minucciani (Oak Brook, Ill.), Lisa Nelsen-Woods (Columbus, O.H.), Tina Ruggiero (Tierra Verde, Fla.) and Dana Walsh (Long Beach, N.Y.). America was invited to visit the website, review their entry videos and vote for their favorite through Aug. 1, 2010.
Coleman, a 32-year-old clinical nutritionist, received the most votes for her creative submission video about incorporating tea into her everyday activities like shopping, jogging and yoga, earning her the spokesperson title. Coleman currently owns her own nutrition consulting company and regularly creates customized eating plans for her clients. She provides tips on eating well on a budget and believes that small, realistic steps are the best way to achieve large wellness goals. Her submission video can be viewed at www.UnbottleYourTea.com/Tara.
“I’m excited and honored to have been selected as the new Salada Tea spokesperson,” said Coleman. “I tell my clients that small consistent changes can add up to a big result – that’s the same philosophy as Salada’s Unbottle Your Tea campaign. I think this partnership will really help inform people nationwide about wellness and eating right. I can’t wait to get started!”
Coleman received a bachelor’s degree in integrated science and technology with a concentration in biotechnology from James Madison University. After graduation, she spent six years in the bio-pharmaceutical industry where she tested pharmaceutical grade therapies undergoing approval by the Food and Drug Administration (FDA). Eventually, she decided to shift her focus from disease treatment to disease prevention through nutrition. Coleman built
upon her undergraduate education by returning to school and completing a clinical nutritionist program. She is actively involved in local organizations like Women Evolution and Outdoor Outreach and speaks to health and fitness groups throughout the San Diego area.
“Everyone at Salada was extremely impressed with the quality of all the spokesperson entries and our top 10 finalists,” said Michele Peters, brand manager of Salada Tea. “We created this program to find a person who really embodies the wellness, environmental and money-saving ideals behind our ‘Unbottle Your Tea’ campaign and with Tara Coleman, we think we have found the perfect spokesperson.”
Coleman will begin blogging about nutrition, lifestyle, eating light on a budget and more in September 2010. She will also represent Salada Tea at wellness events and be featured in Salada promotions. For more information about Tara Coleman, to read her articles, view her submission or introduction video or to submit a question, visit www.UnbottleYourTea.com/Tara or www.Salada.com.
About Unbottle Your Tea
Salada Tea launched the “Unbottle Your Tea” campaign in September 2008 to encourage Americans to choose freshly brewed tea as a healthier, more cost effective and environmentally
friendly alternative to bottled tea. Compared to bottled tea, freshly brewed tea made with tea bags is naturally sugar free and zero calories, is less expensive and can help reduce the 135 million beverage containers wasted each year. The “Unbottle Your Tea” website features health, environmental and cost-saving statistics, links to related articles, social networking, green activism, recipes and giveaways. For more information, visit www.unbottleyourtea.com.
About Salada Tea
Salada Tea is manufactured by Redco Foods Inc. at its Little Falls, N.Y., operations facility. Salada produces 16 different flavors of green and white tea available at supermarkets nationwide. Salada’s 100% Green Tea is a leading green tea in the U.S., selling more than one hundred million tea bags a year. Salada recently released four new green tea flavors, Pomegranate Berry, Strawberry, Soothing Mint and Classic Lemon, that appeared in stores in September 2009. For more information on Salada products, the health benefits of tea and healthy recipes, visit www.salada.com. Find Salada Tea on Facebook or follow SaladaTea on Twitter for special promotions, giveaways, health information and updates on sampling opportunities.
NEW SALADA GREEN TEA FLAVORS MAKE DRINKING TEA
EASY, HEALTHY AND REFRESHING
Salada Tea releases new green tea flavors – Pomegranate Berry, Strawberry,
Soothing Mint and a new size offering of Classic Lemon
LITTLE FALLS, N.Y. – Salada Tea has introduced four new flavors of green tea: Pomegranate Berry, Strawberry, Soothing Mint and Classic Lemon. Combining Salada’s all-natural green tea with unique and refreshing flavors, the teas offer a great zero-calorie, low cost alternative to many bottled teas available on the market. They will be available in supermarkets across the country.
The new green tea flavors add to Salada’s existing line of flavored teas that can be served both as hot tea and iced tea. The new flavors are described as:
Pomegranate Berry Green Tea blends the flavor of “superfruits” pomegranate, blueberry and acai with green tea for a unique, vibrant flavor.
Strawberry Green Tea with lemongrass offers a sweet, juicy flavor with natural botanicals for a light, fresh taste.
Soothing Mint Green Tea combines the traditional, refreshing green tea blend with a hint of soothing spearmint. This flavor is being released in a 40 count box size.
Classic Lemon Green Tea, initially introduced in 2008, is now available in a 40 count box. Classic Lemon blends the refreshing flavor of lemon with the smooth taste of green tea.
“With the continued popularity of green tea, the flavors that we are introducing offer a refreshing alternative to this all-natural, great-tasting beverage,” said Michele Peters, brand manager of Salada Tea. “These new flavors will make it even easier for people to enjoy the great taste and wellness benefits of green tea.”
With the introduction of Salada’s new flavors, consumers now have even more options for making freshly brewed tea instead of buying bottled teas. In September 2008, Salada introduced an educational campaign called “Unbottle Your Tea,” to promote the consumption of freshly brewed tea as a healthier, less expensive and more environmentally friendly alternative to bottled teas. Consumers that switch from bottled tea to freshly brewed tea made with tea bags will take in less added sugar, help decrease pollution and greenhouse gases, and save money.
The Pomegranate Berry and Strawberry green tea flavors will retail at approximately $2.99 for a 20 count box and the Green Tea with Mint and Classic Lemon flavors at $3.99 for a 40 count box. All of the new green tea flavors will be available in stores across the country and online at www.greentea.com.
About Salada Tea
Salada Tea is manufactured by Redco Foods Inc. at its Little Falls, N.Y., operations facility. Salada produces 15 different flavors of green and white tea available at supermarkets nationwide. Salada’s 100% Green Tea is a leading green tea in the U.S., selling more than one hundred million tea bags a year. Salada recently released a new flavor, Classic Lemon Green Tea that appeared in stores in January 2009. For more information on Salada products, the health benefits of tea and healthy recipes, visit www.salada.com. Follow Salada Tea on Twitter (@SaladaTea) or become of fan of Salada’s Facebook page for special promotions, giveaways, health information and updates on sampling opportunities.
Pinckney Hugo Group
Redco Foods, Inc.